(Formatting issues fixed.)
Through an oped in Nieman Lab, Ken Doctor makes a timely case for explanatory – or explainer – journalism being far from a passing fad. Across the many factors that he argues contribute to its rise and persistence in western markets, there is evidence that he believes explainer journalism’s historical basis is more relevant than its technological one, most simply by virtue of having been necessitated by traditional journalism no longer connecting the dots well enough.
Second, his argument that explainer journalism is helped by the success of digital journalism takes for granted the resources that have helped it succeed in the west and not so much in countries like India.
So these points make me wonder if explainer journalism can expect to be adopted with similar enthusiasm here – where, unsurprisingly, it is most relevant. Thinking of journalism as an “imported” enterprise in the country, differences both cultural and historical become apparent between mainstream English-language journalism and regional local-language journalism. They cater to different interests and are shaped by different forces. For example, English-language establishments cater to an audience whose news sources are worldwide, who can always switch channels or newspapers and not be worried about running out of options. For such establishments, How/Why journalism is a way to differentiate itself.
Local v. regional
On the other hand, local-language establishments cater to an audience that is not spoiled for options and that is dependent profoundly on Who/What/When/Where journalism no matter where its ‘reading diaspora’. For them, How/Why journalism is an add-on. In this sense, the localism that Ken Doctor probes in his piece has no counterpart. It is substituted with a more fragmented regionalism whose players are interested in an expanding readership over that of their own scope. In this context, let’s revisit one of his statements:
Local daily newspapers have traditionally been disproportionately in the Who/What/When/Where column, but some of that now-lost local knowledge edged its ways into How/Why stories, or at least How/Why explanations within stories. Understanding of local policy and local news players has been lost; lots of local b.s. detection has vanished almost overnight.
Because of explainer journalism’s reliance on digital and digital’s compliance with the economics of scale (especially in a market where purchasing power is low), what Doctor calls small, local players are not in a position to adopt explainer journalism as an exclusive storytelling mode. As a result of this exclusion, Doctor argues that what digital makes accessible – i.e. what is found online – often lacks the local angle. But it remains to be seen if this issue’s Indian counterpart – digital vs. the unique regional as opposed to digital vs. the small local - is even likely to be relevant. In other words, do smaller regional players see the need to take the explainer route?
Local-level journalism (not to be confused with what is practiced by local establishments) in India is bifocal. On the one hand, there are regional players who cover the Who/What/When/Where thoroughly. On the other, there are the bigger English-language mainstreamers who don’t each have enough reporters to cover a region like India thanks, of course, to its profuse fragmentation, compensating instead by covering local stories in two distinct ways:
- as single-column 150-word pieces that report a minor story (Who/What/When/Where) or
- as six-column 1,500-word pieces where the regional story informs a national plot (How/Why),
—as if regional connect-the-dots journalism surfaces as a result of mainstream failures to bridge an acknowledged gap between conventional and contextualizing journalism. Where academicians, scholars and other experts do what journalists should have done – rather, in fact, they help journalists do what they must do. Therefore, readers of the mainstream publications have access to How/Why journalism because, counter-intuitively, it is made available in order to repair its unavailability. This is an unavailability that many mainstreamers believe they have license to further because they think the ‘profuse fragmentation’ is an insurmountable barrier.
There’s no history
The Hindu and The Indian Express are two Indian newspapers that have carved a space for themselves by being outstanding purveyors of such How/Why journalism, and in the same vein can’t be thought of as having succumbed to the historical basis that makes the case for its revival—“Why fix something that ain’t broken?”. And the “top-drawer” publications such as The New York Times and The Washington Post that Doctor mentions that find a need to conspicuously assert this renewal are doing so on the back of the technology that they think has finally made the renewal economically feasible. And that the Times stands to be able to charge a premium for packaging Upshot and its other offerings together is not something Hindu or Express can also do now because, for the latter couple, How/Why isn’t new, hasn’t been for some time.
Therefore, whereupon the time has come in the western mainstream media to “readopt” explainer journalism, its Indian counterpart can’t claim to do that any time soon because it has neither the west’s historical nor technological bases. Our motivation has to come from elsewhere.